Dental Practice Mastery: Leadership, Systems & Profitability
This course equips dental practice leaders with the business, operational, and decision-making skills required to improve productivity, profitability, and team performance. Participants will learn to implement structured management systems, use metrics and financial data to guide decisions, clinical calibration and improve team culture and staff retention.
Participants will strengthen their leadership skills, learning how to inspire teams, foster accountability, and create a positive culture that drives practice growth and long-term success.
Course Objectives:
The program focuses on people management, operational systems, financial literacy, and performance measurement, providing practical tools that support efficient, sustainable dental practice operations.
By the end of this course, participants will be able to:
- Interpret key dental practice metrics and KPIs to make informed, data-driven decisions that improve practice performance and profitability.
- Evaluate hygiene department strengthĀ and implement systems that optimize scheduling, periodontal therapy utilization, and overall hygiene contribution to the practice.
- Apply purpose-driven leadership principles to build a motivated, accountable, and high-performing dental team.
- Develop effective hiring strategies and implement onboarding and retention systems that attract and retain ideal team members.
- Define clear roles, responsibilities, and job descriptions to improve accountability, communication, and team efficiency.
- Design and implement effective practice policies, protocols, and systems that create consistency and operational excellence.
- Conduct productive team meetings and performance reviews that support growth, feedback, and continuous improvement.
- Implement structured financial policies and improve accounts receivable management to maintain healthy cash flow.
- Create an exceptional new patient experience that builds trust, increases treatment acceptance, and supports long-term patient retention.
- Understand the emerging role of artificial intelligence in dentistry and identify opportunities to integrate AI tools into clinical and administrative workflows.
- Develop a strategic marketing plan and strong brand identity to attract ideal patients and support practice growth.
Speakers
Chrissy Ford RDH, BScDH
Chrissy Ford is a Registered Dental Hygienist, Practice Manager, speaker, published author, and the Founder of the Ford Dental Institute. With extensive experience in both clinical care and dental practice leadership, Chrissy brings a unique perspective that bridges the gap between patient care and business operations.
Beginning her career as a Dental Hygienist and later transitioning into practice management within the very practice she now leads, Chrissy has developed a deep understanding of the clinical, operational, and leadership components required to build a thriving dental practice. Her hands-on experience across multiple roles allows her to guide teams in creating systems that support both exceptional patient outcomes and sustainable practice growth.
Chrissy is widely recognized for her ability to develop strong, profitable dental hygiene departments while elevating the standard of care across the entire dental team. Through her work with dental practices and continuing education programs, she is passionate about helping teams achieve clinical excellence, operational efficiency, and long-term success.
Colinda Higgins
Colinda brings over 25 years of experience in the dental industry, with a career that spans clinical, administrative, and leadership roles. Having worked as a Dental Assistant, Practice Manager, and Administrative Coach, she offers a comprehensive understanding of the systems, people, and processes required to run a successful dental practice.
Throughout her career, Colinda has developed extensive expertise in practice management, team leadership, operational systems, and patient experience.Ā
Colinda is known for her ability to create organized, efficient practice systems while fostering strong team communication and accountability. She is passionate about helping dental teams develop the leadership skills, operational structure, and confidence needed to build productive, patient-centered practices.
Ā
Guest Speakers
Topics:
- Marketing
- HR
- AI in dentistry
Ā
Dental Practice Mastery
Edmonton May 18-19th, 2026
- Manual & resources included
- 17CE hours-Pace Certified
- Lunch included
